Professional Status


About Me

Results-oriented sales leader with proven track record in export wholesale business.

Extensive experience in domestic and international sales (7 years), retail development, merchandising. Developed a strong network of distributors and agents in EMEA.

In addition to EMEA region, I was also involved with development in India. Iran was lately part of the priority.

Positions I am looking for:
-Export Sales Manager
-Area Manager
-European Sales Manager

Alexandre Felis


Export Sales Manager EMEA

Quiksilver Europe
June 2014 to september 2016
  • Export management of the 3 brands (Quiksilver, Roxy, DC)
  • Develop strategic growth & revenu plan managing margin
  • Yearly budget 40M€ +
  • Management of 60 distributors and direct accounts across EMEA (53 countries)
  • Team of 2 area managers, 5 sales agents
  • Run presentation to Export Group during Sales Meetings
  • Strong focus in GCC countries & Middle East development (Retail)
  • Coordinate internally with all department involved (transport, logistics, legal, credit control)
  • Accurate season forecasting
  • Generate regular reports from key export partners and activity
  • Work on all legal contract & legal issues
  • Extensive travel (40%) and new markets exploration (Iran, India, Kuwait...)

Distributors Sales Manager EMEA

DC Shoes Europe
May 2010 to june 2014
  • Management of 35 distributors across Europe, Middle East and Africa (Budget 28M€+)
  • Ensure achievement of the brand sales objectives, managing sales channels and programs
  • Yearly budget 28M€+
  • Lead season presentation to distributors & individual meetings during sales conference
  • Ensure brand representation and check marketing initiatives
  • Work closely with production on forecast and preorder rules
  • Sales reporting and development of sales management tools
  • Generate regular reports from key distributors
  • Important Focus on Scandinavia, Italy, Portugal
  • Extensive travel (50%) and trade shows representation

Key Account Sales Representative

Quiksilver Europe
May 2009 to may 2010
  • Management of key accounts (ITS, Sport 2000) for Quiksilver brand (Budget 10M€+)
  • Yearly budget 10M€+
  • Range presentation and assortment plan
  • Budget launch and follow up on point of sales orders
  • Sales reports for monthly meetings
  • Set up special customized sales plans to achieve country sales target

Regional Sales Representative

Quiksilver Europe
May 2004 to may 2009
  • Sold Quiksilver branded full range (apparel, accessories and footwear)
  • Yearly budget 2.3M€
  • Area / Alps, Rhone valley and Center of France (10 departments / 100 customers)
  • Organize and execute all sales related aspect to Quiksilver brand
  • Set show rooms and extensive regional travel to execute sales objectives and invoicing targets

Regional Sales Representative

Nike France
February 2002 to may 2004
  • Nike footwear, bags and accessories range
  • Yearly budget 10M€ per year
  • Organize and execute all sales related tasks
  • Group buying sessions for sport stores

Sports Marketing Coordinator

2000 to 2002
  • In charge of a car racing sponsorship program with General Motors (Cadillac). Sports prototype (Le Mans Series)

Procurement Agent

INCO Goro Nickel
1998 to 2000
  • Mission in New Caledonia in the nickel industry


Diplome CESEM, ESC Reims

Reims Management School
1993 to 1997

Business School degree
Specialised in European Law

BA Honors European Business Administration

Middlesex University, London UK
1993 to 1995


  • Export Sales Tools
  • Sales Structure Set Up
  • International Network
  • Sales Management
  • International Trade
  • Coordination with Internal Services
  • Legal Issues (contract, franchise agreement, licence deals...)
  • Forecasting and Sales Follow up
  • english (fluent)
  • Spanish


  • Lived for 3 years in Australia and New Caledonia right after studies where I started a career in nickel industry for a Canadian company (Inco)
  • Active member of CCI (chamber of commerce) export club. Around 25 companies gathered.
  • Passionate about Action Sports. Especially water sports. Always travelling the world to find good wind, waves and fresh snow